Hurley model Bar Refaeli graces
the cover of the highly anticipated Sports Illustrated 2009 Swimsuit Issue,
as revealed on Monday night's "Late Night with David Letterman."
(Logo: http://www.newscom.com/cgi-bin/prnh/20090210/NY68849LOGO-b )
This is Refaeli's first Swimsuit Issue cover and her third consecutive
appearance in the annual celebration of sun, sand and swimsuits.
"We are thrilled for Bar," said Hurley Vice President of Marketing
Lyndsey Roach. "SI is celebrated for its exceptional sport and swimwear
coverage, and Bar's inclusion in this iconic publication just underscores
why she is such a great fit with Hurley."
Refaeli joined the Hurley family in July 2008 as a face, voice and
spirit of the brand. In addition to appearing in national campaigns, she
hosted the 2nd annual Hurley Art Chest fundraiser for Boarding for Breast
Cancer in Los Angeles in October 2008, and will judge the upcoming Hurley
Walk the Walk high school fashion competition in Orange County on February
24, 2009. A design collaboration is also in the works.
For more images and information about what Bar and Hurley are up to
next, visit http://www.hurley.com. Images of Refaeli wearing Hurley at the SI
shoot can be found at